TIPS AND TRICKS ON DIGITAL MARKETING
Smart and digitally savvy businesses are quickly realizing the benefits of blogging for search engine optimization (SEO) benefits. Blogging is one of the best SEO strategies that any business can adopt, and has given small businesses the means to compete with the giants for search engine real estate. For those that are still not sold to the benefits of regular and high quality blogging, here are 5 ways in which blogging help, along with pointers to do them in the right way.
- Strategically placed keywords
The purpose of keyword research is to find the most suitable keywords for your business, and rank high for them to drive traffic to your website. Blogging gives you the perfect stage to place the selected keywords on your website to help bring organic traffic. To get the most juice out of this tactic, place the keywords in the url, title and within the first few words of the article.
- Opportunities for internal links
Blogging also provides a natural medium to include internal links – another SEO favourite. You can place a few links to other related articles on your blog if they seem like a good fit. It calls for a bit of judgement, and if done carelessly will only drive away visitors to your site, so make sure you are adding value to your consumer while doing this.
- Syndicate and content sharing
Regular blog articles give you the chance to syndicate and republish your content (and embedded website links) to reach a wider audience. Providing backlinks to your website from other high authority websites can dramatically improve your website’s ranking. However you need to be aware of how Google approaches duplicate content. If you post to your own website and syndicate it to another high profile publication, Google results may ignore your website in favour of the more popular publication, which means loss of traffic. In the short term though, or if you are just starting out, the exposure and backlinks of popular publications outweigh the SEO drawback.
- Use of multimedia
Use of graphics, video, infographics etc is highly encouraged and speaks quality to search engines. Do remember to use the Alt text and meta texts to accurately capture what the photo/video is all about.
- Fresh and unique factor
Google places a lot of importance on fresh and unique content on your website. Blogging regularly will keep search engines happy and place your website higher in rankings.