Being a small-time entrepreneur doesn’t mean you cannot draft your own brand awareness campaign through quality link building.
For those who doesn’t have any clue what link building is and how it works, well, the entire process doesn’t have to be that complex as how you thought it should be. With a little knowledge on SEO, you can kickstart your off page optimization as soon as now! There is no point of arguing that proper link building is critical for one’s SEO success and following few wrong linking advices could mean disaster to a certain site.

In 2016, SEO is already practiced in a totally different light than how it used to two years before. For this reason, we would want to help you know the best rules on link building in maximizing your SEO campaign.

Below is an outline of some crucial rules that you can implement to help improve your ranking on the SERPs.

Publish Contents that Entice Natural Links
Often, we think that when we publish great content, we’ll be rewarded naturally with inbound links to recognize the efforts we have exerted.

Certainly, this does not happen in the real and modern world of SEO. Today, you would already need existing backlinks to obtain a good SERP ranking to have people visit your site, before you can obtain these natural links.

Excessive optimization may result to some search engine penalties. Now to avoid drawbacks that concerns about over optimization, make sure to have natural-looking backlink profiles by utilizing links from a number of different sources.

Do Not Buy Links
Or one good option, if you really need to buy links, be extra cautious of utilizing paid links for the sake of inheriting site authority. Better yet, stick to paid inbound link building options that are proven to be safe in boosting rankings.

One example is resorting into paid directory listings, this will not just help you obtain a traffic advantage but it may help you a lot when it comes to your concerns on link authority.

Do Not Build Links Using a Black Hat Practice
Google hates links that are not naturally obtained or created. Never consider resorting into black hat resources as this could put your site at an extreme risk. When Google would notice some irregularities on your linking activities, your website could be punished, or worse, be banned from appearing on SERPs.

Make Sure To Build Links Consistently
Trying to build a bulk of links and then letting it dormant for months is a very unhealthy idea for your linking campaign. This is not the accurate way on how links must be deployed. Instead, make sure to build backlinks slowly over time CONSISTENTLY. This will ensure a steady growth of your overall link authority.

Build Deep Links
Again, it is very important for your links to appear organic for the search engines . When all of your links are directed to your homepage, it may look suspicious for the web crawlers. Ideally, you would also want to have links directed to your sub-pages that contain specific information about your products or services.

Certainly, a natural-looking linking strategy is about being able to direct your links at a variety of pages within your site.

Do Not Be Hasty on Acquiring Links
Your “link velocity” or the rate at how you acquire links greatly matters for the search engines ranking algorithms. If you would try to generate links in a hasty manner before your site is considered as trustworthy by the search engines, you may be putting your site at an extremely high risk. This could trigger the search engines to impose a penalty on your site as this could be associated with a black hat SEO practice.

Do Not Pursue A Single Type of Backlinks
With the frequent changes on the algorithms utilized by Google, trying to go on for a single type of backlinks is not a good move. Instead of leaving your site in this risky position, make sure to build backlinks that come from a wide range of sources.


Patrick P Author


Author Bio

Patrick P. is the founder of LinkVista Digital Inc, a company providing online solutions such as SEO management and staff leasing for different agencies.

14 thoughts on “Tips on How to Do Off Page Optimization for Small Businesses”

  1. Great post. I was checking constantly this blog and I’m impressed!
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    for a long time. Thanks and best of luck.

  2. I am not positive the place you’re getting your information, but good topic. I must spend some time studying more or understanding more. Thanks for great info I used to be looking for this info for my mission.

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