How Bots Can change the face of business online

Bots have been making waves in the technology community because of the huge customer service opportunities they are opening up. They’re eliminating the need for a big army of people to answer mundane, simple questions about the company, its products, usage instructions, the sales process and handling feedback. Bots for search Search as we know …

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The Math, Science and Art of Marketing

Marketing today is an adventure in multi-disciplinary skills, getting hugely complex and challenging at the same time. These are also exciting times for the industry as the operating methods and best practices are constantly transforming, especially with the dominance of digital in the marketing world. Marketing has since long been thought of as ‘art’. Some …

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How to improve user experience for e-commerce businesses

Dеѕign and user-experience are two of the most critical aspects of any website – they determine whether visitors to your website stay and convert or leave forever. It nоt оnlу mаkеѕ уоur ѕitе аttrасtivе but аlѕо showcases the оvеrаll value оf the соmраnу. It iѕ dеѕign that соnvеrtѕ thе viѕitоrѕ into роtеntiаl сuѕtоmеrѕ. It entices …

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The Best Online Tools and Apps for Creating Awesome videos

You may have been bored to death hearing about how videos are taking over the world of digital marketing. They have great ROI, are extremely user friendly, and have a host of other benefits. They are also one of the most costly contents to create on regular basis. Online videos are the best new way …

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The purpose of Purpose

The human race has had a long standing struggle with finding purpose and meaning in life. That struggle has now begun to creep into our businesses and organizations, big and small. The emergence of social enterprises and purpose led organizations all point to a paradigm shift in the world of business. The mad scramble to …

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How storytelling can change the way we do business

The art of telling stories may have started with bedtime tales told to little ones, but has evolved over decades to find a place in corporations and businesses. Increasingly adopted by successful executives and industry leaders, the art of storytelling is nowadays even being taught to the broader corporate world, to help them win more …

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