We trust people who are like us! That is why social proof in the form of testimonials and reviews from existing customers are one of the best things you can obtain to boost your reputation and credibility with new ones! For small businesses to make their mark on the internet, a lot hinges on positive …
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Tag Archives: Digital marketing
Irresistible ideas to get more customers during off season
Just because it is off-season does not mean you have to accept low traffic and footfall in your store. Some customers like to shop during this period as it gives them a better deal and a peaceful shopping experience far from the maddening crowd. To enhance your chances of attracting more visitors to your store …
7 kinds of content that can help your brand stand out
‘Content marketing is a commitment, not a campaign.’ – Jon Buscall As any digitally savvy business owner will tell you, content marketing is the very linchpin of the modern marketing wheel. It’s the great leveller – reaching more potential clients through the Internet is no longer limited to the big boys. Through a website, blog …
The Age of video marketing is here
According to Syndacast, 74% of all internet traffic in 2017 will be video. Not only that, studies show that using the word “Video” in the subject line of an email can increase open rates by 19%, click-through rates by 65% and reduce unsubscribes by 26%. According to Twitter, videos and photos get the most retweets. …
Digital Marketing Ideas for your Christmas and NewYear Campaigns
It’s going to be that time of the year again when shoppers gonna shop and people are gonna wine, dine and celebrate! For a business owner, this time can be quite hectic and stressful, especially as they go about creating that festive atmosphere for the shoppers to revel in. This is also the time that …
Outstanding Thanksgiving campaigns that made people fall in love with the brands!
Thanksgiving Day was originally a national holiday celebrated in Canada and the United States, but is now becoming popular all over the world! It is celebrated as a day of giving thanks for the blessing of the harvest and of the preceding year. Here are 10 brands that came up with the best Thanksgiving campaigns, …
How to Generate Buzz for New Product or Service Launches
Your company is rolling out a new product or service, and you have to get the news out there – fast! How should you build hype and generate buzz? The Internet has changed the way products and services are launched. Companies now rope in influencers, leak information to reporters, bloggers and consumers and live-stream launch …
How Bots Can change the face of business online
Bots have been making waves in the technology community because of the huge customer service opportunities they are opening up. They’re eliminating the need for a big army of people to answer mundane, simple questions about the company, its products, usage instructions, the sales process and handling feedback. Bots for search Search as we know …
Digital Marketing not right for you? Why you may be wrong.
“If your business is not on the internet, then your business will be out of business.” – Bill Gates Too often I hear business owners tell me that they don’t think they need to think and act digitally because it’s not relevant for their business. Nothing could be further from the truth. In my upcoming book, …
How to find amazing content ideas for your business blog
As any digitally savvy business owner will tell you, content marketing is the very linchpin of the modern marketing wheel. It’s the great leveller – reaching more potential clients through the internet is no longer limited to the big boys. Through a website, blog or app, even a relatively young business can reach the vast …