5 Branding Mistakes that a small business should avoid

A quick type into the google search bar defines Branding as one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in very competitive markets and provides a way of identifying your business. It is how your customers recognize and experience …

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How Personal Branding can help your Business

‘If I lost control of the business I’d lose myself–or at least the ability to be myself. Owning myself is a way to be myself.’ – Oprah Winfrey People love to interact with other people, instead of brands with seemingly no face, or human touch to them. Having a strong personal brand not only elevates …

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The purpose of Purpose

The human race has had a long standing struggle with finding purpose and meaning in life. That struggle has now begun to creep into our businesses and organizations, big and small. The emergence of social enterprises and purpose led organizations all point to a paradigm shift in the world of business. The mad scramble to …

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