5 Branding Mistakes that a small business should avoid

A quick type into the google search bar defines Branding as one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in very competitive markets and provides a way of identifying your business. It is how your customers recognize and experience …

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The Curious Case of Pierce Brosnan and celebrity endorsements

Usually, a sighting of Pierce Brosnan would evoke ‘oohs and ‘aahs’ from the audience. His slickness and style are the stuff of the legend – people swear they have never seen a hair out of place, even after being in life-threating situations and taking on an armed group of 50 men. Mr. Brosnan is a …

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