How Do You Define Your Business Brand?

How does a fledgling business define its brand strategy? Here’s a quick run-down on how you can get started defining it yourself. At some point as your business grows you may need to get professionals involved in this, but there’s no reason not to understand the basics yourself.   Work Out Who Your Target Customers …

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How Bots Can change the face of business online

Bots have been making waves in the technology community because of the huge customer service opportunities they are opening up. They’re eliminating the need for a big army of people to answer mundane, simple questions about the company, its products, usage instructions, the sales process and handling feedback. Bots for search Search as we know …

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How to improve user experience for e-commerce businesses

Dеѕign and user-experience are two of the most critical aspects of any website – they determine whether visitors to your website stay and convert or leave forever. It nоt оnlу mаkеѕ уоur ѕitе аttrасtivе but аlѕо showcases the оvеrаll value оf the соmраnу. It iѕ dеѕign that соnvеrtѕ thе viѕitоrѕ into роtеntiаl сuѕtоmеrѕ. It entices …

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