Your company is rolling out a new product or service, and you have to get the news out there – fast! How should you build hype and generate buzz? The Internet has changed the way products and services are launched. Companies now rope in influencers, leak information to reporters, bloggers and consumers and live-stream launch …
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Category Archives: Social
What small businesses need to know about social
According to a recent STAPLES study, although most small business owners know that they ought to be using social media, more than a quarter of them don’t know how it can actually help their business. An equal number consider themselves inadequate and lacking in skills for using social media platforms. Social media, with all its …
How to use Facebook to promote your business?
With its ubiquitous presence, Facebook has become the default Social Media of choice for every business. As of Q1 2016, Facebook had 1.65 billion monthly active users. That is reason enough for your business to have a Facebook page, especially if you are a B2C company. Even B2B companies can benefit from having a Facebook …
How to use Snapchat to promote your business?
Snapchat is the newest kid on the Social Media block that is making heads turn. Not only has it become hugely popular with the younger crowd, but has also given users new features and cool filters to have fun with. Snapchat is no longer just a simple video and photo sharing app, but one that …
Why video marketing is the darling of marketing world
Video marketing has been unanimously chosen as one of the rising stars in the marketing corridors, thanks to social integrations and investments by the internet giants. It is gaining a vital place in the marketing plans of all major companies to connect with consumers, engage with them and convert them into paying customers. Don’t believe …
10 strategies to get the most out of Twitter
Twitter is one the least understood, yet one of the most versatile social media platforms out there. It is an incredibly helpful platform that lets you manage customer feedback and support, engagement with colleagues and clients, real-time chats and dialogues, opinions and trending topics, instant reach to companies and thought leaders, and most importantly helping …
Social capital: why it’s worth your time to build it
Even though it is a relatively old term, social capital has found new meaning in recent times. Social capital is the value behind social networks, bringing to its members the benefits of loyalty, trust and reciprocal behaviors, which create significant value for network members. In the new world order, social media platforms like Facebook, Twitter, …
How to promote your business on LinkedIn
According to HubSpot State of Inbound report, 43% of all marketers have found a customer via LinkedIn in 2013. LinkedIn has emerged as the social media platform of choice for businesses and executives to generate leads and promote their business. Professionals in any field can showcase their expertise and build their professional brand by using …