According to Syndacast, 74% of all internet traffic in 2017 will be video. Not only that, studies show that using the word “Video” in the subject line of an email can increase open rates by 19%, click-through rates by 65% and reduce unsubscribes by 26%. According to Twitter, videos and photos get the most retweets. …
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Category Archives: Digital Strategy
Digital Marketing Ideas for your Christmas and NewYear Campaigns
It’s going to be that time of the year again when shoppers gonna shop and people are gonna wine, dine and celebrate! For a business owner, this time can be quite hectic and stressful, especially as they go about creating that festive atmosphere for the shoppers to revel in. This is also the time that …
Outstanding Thanksgiving campaigns that made people fall in love with the brands!
Thanksgiving Day was originally a national holiday celebrated in Canada and the United States, but is now becoming popular all over the world! It is celebrated as a day of giving thanks for the blessing of the harvest and of the preceding year. Here are 10 brands that came up with the best Thanksgiving campaigns, …
How to Generate Buzz for New Product or Service Launches
Your company is rolling out a new product or service, and you have to get the news out there – fast! How should you build hype and generate buzz? The Internet has changed the way products and services are launched. Companies now rope in influencers, leak information to reporters, bloggers and consumers and live-stream launch …
10 Quick-fire Ways to Increase Your Website Traffic
Traffic is the lifeblood of any online business. No traffic, no leads. No leads, no sales. No sales, no business! Here are 10 quick-fire ways to increase your website traffic. Create great content With content marketing, you can first provide value to people, who will then be encouraged to visit your site. If your …
How to use Pinterest to promote your business
While Pinterest started as the platform for artsy businesses, this social media platform has expanded at a near exponential rate. Here are 10 ways you can make use of Pinterest to promote your business. Starting out Setting up your Pinterest profile is obviously the first and foremost step you should undertake. Make sure you feature …
How Bots Can change the face of business online
Bots have been making waves in the technology community because of the huge customer service opportunities they are opening up. They’re eliminating the need for a big army of people to answer mundane, simple questions about the company, its products, usage instructions, the sales process and handling feedback. Bots for search Search as we know …
Digital Marketing not right for you? Why you may be wrong.
“If your business is not on the internet, then your business will be out of business.” – Bill Gates Too often I hear business owners tell me that they don’t think they need to think and act digitally because it’s not relevant for their business. Nothing could be further from the truth. In my upcoming book, …
10 Reasons to say YES to Instant Articles
Facebook launched Instant Articles a while back, and received mixed comments from publishers and brands. However the reach of Facebook is enormous, and has lured many major publishers and businesses to sign up for Instant Articles. If you are still wondering what Instant Articles is, and whether it is right for your business, then read …
Less known features of Google Plus to promote your business
Google+ is owned and operated by Google Inc and works on the basis of interest-based communities. Google+ lets users post photos and texts updates to the communities of their choice, create circles of different kinds of people, enable location tagging, and the ability to create private cloud-based albums. Unlike other social media sites, Google+ has …