We trust people who are like us! That is why social proof in the form of testimonials and reviews from existing customers are one of the best things you can obtain to boost your reputation and credibility with new ones! For small businesses to make their mark on the internet, a lot hinges on positive …
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Category Archives: Content Marketing
Irresistible ideas to get more customers during off season
Just because it is off-season does not mean you have to accept low traffic and footfall in your store. Some customers like to shop during this period as it gives them a better deal and a peaceful shopping experience far from the maddening crowd. To enhance your chances of attracting more visitors to your store …
7 kinds of content that can help your brand stand out
‘Content marketing is a commitment, not a campaign.’ – Jon Buscall As any digitally savvy business owner will tell you, content marketing is the very linchpin of the modern marketing wheel. It’s the great leveller – reaching more potential clients through the Internet is no longer limited to the big boys. Through a website, blog …
Digital Marketing Ideas for your Christmas and NewYear Campaigns
It’s going to be that time of the year again when shoppers gonna shop and people are gonna wine, dine and celebrate! For a business owner, this time can be quite hectic and stressful, especially as they go about creating that festive atmosphere for the shoppers to revel in. This is also the time that …
10 Reasons to say YES to Instant Articles
Facebook launched Instant Articles a while back, and received mixed comments from publishers and brands. However the reach of Facebook is enormous, and has lured many major publishers and businesses to sign up for Instant Articles. If you are still wondering what Instant Articles is, and whether it is right for your business, then read …
How to find amazing content ideas for your business blog
As any digitally savvy business owner will tell you, content marketing is the very linchpin of the modern marketing wheel. It’s the great leveller – reaching more potential clients through the internet is no longer limited to the big boys. Through a website, blog or app, even a relatively young business can reach the vast …
The Best Online Tools and Apps for Creating Awesome videos
You may have been bored to death hearing about how videos are taking over the world of digital marketing. They have great ROI, are extremely user friendly, and have a host of other benefits. They are also one of the most costly contents to create on regular basis. Online videos are the best new way …
Why video marketing is the darling of marketing world
Video marketing has been unanimously chosen as one of the rising stars in the marketing corridors, thanks to social integrations and investments by the internet giants. It is gaining a vital place in the marketing plans of all major companies to connect with consumers, engage with them and convert them into paying customers. Don’t believe …
25 types of content to attract, inspire and engage your audience
Some people suffer from a bad case of writer’s block. Some simply get bored of writing blog posts one after another. Some others get creative and inject some fun into their editorial list. Here’s a handy guide for all those times that you get lost or bored, and don’t know how to create your next content …
Content Marketing 101
What is content marketing? Content marketing is an approach of creating useful and relevant content for the target audience. It helps your business to be “found” on the internet when potential customers go online to search for and research on products they are interested in. Why does your business need content marketing? Brand Awareness More …