A quick type into the google search bar defines Branding as one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in very competitive markets and provides a way of identifying your business. It is how your customers recognize and experience …
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Category Archives: Branding and Storytelling
The Curious Case of Pierce Brosnan and celebrity endorsements
Usually, a sighting of Pierce Brosnan would evoke ‘oohs and ‘aahs’ from the audience. His slickness and style are the stuff of the legend – people swear they have never seen a hair out of place, even after being in life-threating situations and taking on an armed group of 50 men. Mr. Brosnan is a …
Guerrilla Marketing: How to Make it work for your business
Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield astounding results. It is about taking the consumer by surprise, making a memorable impression and creating copious amounts of social buzz. As such, a far more valuable impression is made with consumers in comparison to more traditional forms of advertising …
How Do You Define Your Business Brand?
How does a fledgling business define its brand strategy? Here’s a quick run-down on how you can get started defining it yourself. At some point as your business grows you may need to get professionals involved in this, but there’s no reason not to understand the basics yourself. Work Out Who Your Target Customers …
How Personal Branding can help your Business
‘If I lost control of the business I’d lose myself–or at least the ability to be myself. Owning myself is a way to be myself.’ – Oprah Winfrey People love to interact with other people, instead of brands with seemingly no face, or human touch to them. Having a strong personal brand not only elevates …
The purpose of Purpose
The human race has had a long standing struggle with finding purpose and meaning in life. That struggle has now begun to creep into our businesses and organizations, big and small. The emergence of social enterprises and purpose led organizations all point to a paradigm shift in the world of business. The mad scramble to …
How storytelling can change the way we do business
The art of telling stories may have started with bedtime tales told to little ones, but has evolved over decades to find a place in corporations and businesses. Increasingly adopted by successful executives and industry leaders, the art of storytelling is nowadays even being taught to the broader corporate world, to help them win more …