The Age of video marketing is here

According to Syndacast, 74% of all internet traffic in 2017 will be video. Not only that, studies show that using the word “Video” in the subject line of an email can increase open rates by 19%, click-through rates by 65% and reduce unsubscribes by 26%. According to Twitter, videos and photos get the most retweets. …

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Influenshine Favourites: Our Top 10 Christmas Campaigns in Asia-Pac!

In our newly launched ‘Influenshine Favourites’ monthly series, we’ll be listing our favourite content from around Asia Pacific. We’re looking at recent videos, social media campaigns, product/service launches and more! If you’d like to contribute and help us decide the next Favourites theme, use #InfluenshineFaves to connect with us! This month, since Christmas is in …

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Digital Marketing Ideas for your Christmas and NewYear Campaigns

It’s going to be that time of the year again when shoppers gonna shop and people are gonna wine, dine and celebrate! For a business owner, this time can be quite hectic and stressful, especially as they go about creating that festive atmosphere for the shoppers to revel in. This is also the time that …

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Insurance Marketing: 17 Best Insurance Marketing Ideas to Market Your Business

Tired of losing prospects? Worry no more! Check out the best insurance marketing ideas we have in store for you! 1. Make an effective plan to follow-up prospects Aside from having this plan as the SOP in dealing with your prospects, this plan should be effective in general. You have to make this plan so …

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5 Branding Mistakes that a small business should avoid

A quick type into the google search bar defines Branding as one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in very competitive markets and provides a way of identifying your business. It is how your customers recognize and experience …

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