Digital Marketing not right for you? Why you may be wrong.

“If your business is not on the internet, then your business will be out of business.” – Bill Gates Too often I hear business owners tell me that they don’t think they need to think and act digitally because it’s not relevant for their business. Nothing could be further from the truth. In my upcoming book, …

READ MORE

10 Reasons to say YES to Instant Articles

Facebook launched Instant Articles a while back, and received mixed comments from publishers and brands. However the reach of Facebook is enormous, and has lured many major publishers and businesses to sign up for Instant Articles. If you are still wondering what Instant Articles is, and whether it is right for your business, then read …

READ MORE

Less known features of Google Plus to promote your business

Google+ is owned and operated by Google Inc and works on the basis of interest-based communities. Google+ lets users post photos and texts updates to the communities of their choice, create circles of different kinds of people, enable location tagging, and the ability to create private cloud-based albums. Unlike other social media sites, Google+ has …

READ MORE

How Personal Branding can help your Business

‘If I lost control of the business I’d lose myself–or at least the ability to be myself. Owning myself is a way to be myself.’ – Oprah Winfrey People love to interact with other people, instead of brands with seemingly no face, or human touch to them. Having a strong personal brand not only elevates …

READ MORE

How to use Facebook to promote your business?

With its ubiquitous presence, Facebook has become the default Social Media of choice for every business. As of Q1 2016, Facebook had 1.65 billion monthly active users. That is reason enough for your business to have a Facebook page, especially if you are a B2C company. Even B2B companies can benefit from having a Facebook …

READ MORE