TIPS AND TRICKS ON DIGITAL MARKETING
Traffic is the lifeblood of any online business. No traffic, no leads. No leads, no sales. No sales, no business! Here are 10 quick-fire ways to increase your website traffic.
- Create great content
With content marketing, you can first provide value to people, who will then be encouraged to visit your site. If your content is good enough, they’ll be persuaded to visit again, so that they can consume some of your latest content. Quality articles will get ranked better in search results. Make sure that your articles address the needs of your readers, and that they can find all of the information they need in one spot.
2. Get social
Sharing content through social channels is one, actively participating in the social community is another. Join in group discussions with relevant hashtags on Twitter, answer questions and engage with your readers via Facebook comments. Nothing turns people off quicker than using social media as a broadcast channel. Social media channels allow for quick interaction with your audiences, so use it as it was intended!
Read this article to find out more: what small businesses need to know about social!
3. Importance of Search Engine Optimization (SEO)
SEO is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results. It is often deemed the gateway to reaching potential customers online. Investing in organic SEO is more important now than ever before. Your business definitely needs to have an SEO strategy in place if you are interested in increasing your website traffic.
- Long-tail keywords
Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase. Take, for example, person X searches for “black shoes” while person Y searches for “black 3-inch suede pumps with ankle strap”. We can assume that X is still browsing for options whilst Y is pretty much set on the pair of shoes she’s looking for – and thus, more likely to make a purchase. You can increase your website traffic by integrating more long-tail keywords – they’re easy to create, more profitable to target and you’re less likely to face any significant competition.
Need content inspiration? Read our article on How to find Amazing ideas for your business blog!
- Incorporating videos into your content strategy
You can do a lot more with your business blog than simply write. Data shows that information retention is significantly higher for visual material than it is for text, meaning that video is an excellent way to grab (and hold!) your audience’s attention and boost traffic to your website at the same time.
In fact, most content that goes viral is not written, it’s visual. Using a variety of media in your content marketing increases social sharing and is one way to provide value, which search engines love. There’s a reason that sites like YouTube and Pinterest are so popular.
We compiled a list of the Best online tools and apps to create amazing videos! Check it out!
- Email marketing
So many businesses are only focused on attracting new customers through the new and powerful content marketing techniques that they forget about the tried and tested methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant increase in traffic. Just be careful not to bombard people with relentless emails about every single update in your business.
- Interview industry thought leaders/experts
Industry thought leaders and experts can be compared to A-listers in Hollywood. When they talk, people listen. When people see them doing a certain something, it’s highly probable that it’ll be the next trend – everyone jumping on the bandwagon. By interviewing these leaders and experts about topics relevant to the industry your business is in, not only do you get insights on how you could do things better, you reach an online audience who may be looking for these insights too.
- Guest post on relevant blogs
“Guest posting” simply means writing and publishing an article on someone else’s website or blog. It’s a great way to connect with new readers and get your name out. By guest posting, a short profile of you is made known at the top/bottom of the post with your website link – a backlink, bringing people from whichever platform you guest posted, back to your website/blog. Over time, these backlinks will raise the value of your blog to search engines, making your content easier to find via Google, Yahoo, Bing, and others. If you can become a guest contributor on an authority site like Huffington Post or Forbes, you not only drive targeted traffic to your site but establish yourself as an expert in your field.
- Influencer Marketing
We compared the industry thought leaders and experts to A-listers in point #7, influencers would be a close second rank (although there are some of them who rightly deserve an A-lister looking at the number of followers, endorsement deals and traffic they rake in). Influencer marketing is making its own name as one of the most effective marketing tactics. Influencers can come from different backgrounds all depending on who you’re looking for and which target market you’re targeting. By having influencers talk about your product/service, brings increased awareness of your company and ultimately higher website traffic.
- Paid advertising
Simply put, paid advertising is marketing and advertising using the World Wide Web. It is one of the most effective ways for businesses of all sizes to expand their reach, find new customers and diversify their revenue streams. Depending on the budget and willingness to spend on online advertising, this is a simple cause-and-effect measure – which means, how much you spend will be directly proportionate to the traffic you will get.